stronghold

streamlined production leads to soaring impact

Project Management Production Post-Production

challenge

Trapped in content chaos

Stronghold’s YouTube channel is a vital part of their content marketing strategy — a direct line to their audience and an engine for brand awareness. But maintaining a consistent flow of content came at a cost.

The company’s leadership team was spending more than 16 hours a week planning, producing, and troubleshooting video content. Creative decisions were made on the fly, production timelines were compressed, and every shoot felt like a fire drill. The result: high stress, uneven output, and valuable executive time spent deep in the weeds of content creation instead of focused on strategic growth.

Sporadic production cycles had created an unsustainable rhythm and an overreliance on leadership to keep the content machine running. Stronghold needed a more strategic, scalable way to create high-quality videos without burning out their team.

solution

Project Management

The first step was to bring order to the chaos. Edios created a production plan providing Stronghold a system where clarity and communication came first.

We restructured their workflow so every project moved through a transparent process — with one central point of contact, clear expectations, and a consistent review cycle that kept everyone in sync. No more guessing what was next, no more last-minute surprises.

By creating open lines of communication and a shared view into the entire production process, we replaced stress with trust and predictability. Stronghold’s team could focus on what they do best — creating great content — knowing that every detail was being managed with transparency and precision.

With structure and clear communication guiding every step, production stopped being a source of anxiety and started becoming a source of confidence.

Production

With the production system in place, Edios Media streamlined how Stronghold captured content — turning a single day of filming into weeks of high-quality videos.

Each shoot takes place at Stronghold’s downtown San Francisco headquarters and is carefully planned in advance. We scout the space ahead of time to define the visual look, map out setups, and ensure we can capture a robust volume of content in just one day.

Casting support is an important part of the process. By helping identify new faces to appear on camera, we keep Stronghold’s content fresh and engaging while maintaining consistency with the brand’s voice.

Post-Production

A smooth post-production process is essential to keeping Stronghold’s video schedule on track — and nimble enough to respond to opportunities in the market or breaking news.

Edios Media established a structured yet flexible post-production workflow, allowing Stronghold to quickly turn around content without sacrificing quality. We developed a comprehensive style guide covering motion graphics, title cards, and text treatments, ensuring every video aligns with the brand’s visual identity.

All motion graphics are created in-house, and we also incorporate stock footage in creative, seamless ways to enhance storytelling.

results

Freeing leadership to think boldly

With a streamlined production system in place, Stronghold’s leadership now spends just four hours a week on content — freeing up time to focus on strategic initiatives, partnerships, new apps, and global expansion. By reducing fire drills and creating a repeatable workflow, the team gained the bandwidth to think boldly, experiment, and explore new opportunities for growth.

This newfound freedom has already unlocked ambitious initiatives: expanding into multiple languages, collaborating with micro-influencers, and iterating across all marketing channels, from LinkedIn Shorts to Instagram Reels. Video has become a more powerful, consistent tool at the tip of Stronghold’s marketing strategy.

The impact is measurable. Stronghold’s YouTube subscribers have increased by 140%, reflecting meaningful community growth and ongoing engagement. Even more striking, video sentiment scores have soared, with likes-to-dislikes ratios averaging 99.6% positive — a level of audience approval that reflects both quality and resonance.

By combining strategic systems, expert production, and creative execution, Edios Media helped Stronghold turn content into a scalable, high-impact engine — one that empowers the team to focus on growth, bold experimentation, and long-term brand success.

“Edios Media has helped our organization bring order to the chaos of production, scale our content to new audiences globally, and allowed our leadership to focus on the business.”

BARRY POUSMAN i head of content i stronghold
140% increase in YT subscribers

99.6% positive video sentiment score