Create memorable, effective microlearning driver education videos that are timely and on brand.
Lyft has a vast, growing network of highly-qualified drivers across the United States and Canada. Lyft needed to educate drivers quickly and effectively, across multiple channels, from apps to email to in-person hubs and beyond, including drivers who might not speak English as a first language.
Video has become a vital component of driver education, from onboarding to continued learning on critical topics like new regulations, programs, and compliance concerns, all of which can change or evolve at any time. Like most companies, Lyft didn’t have the in-house resources required to create the suite of expert, efficient, and effective video learning content they needed.
As a young, influential company, Lyft’s learning content needed to match their brand sensibilities and mission every step of the way. All educational content also needed approval from multiple internal stakeholders.