Get non-coders comfortable using machine learning software
Using machine learning, Amazon’s SageMaker Canvas software product helps non-coders answer important business questions. For example, how many customers might churn during the next quarter? And which customers are most at risk of churn? A concert venue or theater might want to know their chances of selling out seats in order to plan accordingly. Machine learning can answer those kinds of questions, among so many more.
Amazon Web Services (AWS) had a talented internal evangelist, touting SageMaker Canvas’s usefulness, both inside the company and externally at events like conferences. However, an evangelist is just one person. And as one person, their reach is necessarily limited.
In order to reach far more people, AWS brought us in to team up with their SageMaker Canvas evangelist to seamlessly create an asynchronous course. With an online course, AWS could now reach potential users anywhere and everywhere, at any time. Lessons would help users craft optimal business questions, followed by a software walkthrough to help them get the best answers.