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google


career certificate


programs


tackling the skills gap through storytelling

Content Development Project Management Production

challenge

Building on the success of the original IT Career Certificate program, generate dynamic, multi-track learning experiences while fashioning a new learning brand

In 2018, Google asked us to create an online IT certification that engaged learners and motivated them to complete their courses. We wanted the journey to feel hopeful, exciting, and even entertaining — not painful. We engaged the power of storytelling, both visually and in course content, to immerse learners in an experience they would be excited to continue.

After the success of the first certification program, with tens of thousands of students educated (nearly two-thirds of whom identify as female, Black, LatinX, or veterans) and countless career trajectories elevated, Google asked us to build even more certification tracks, including automation with Python, data analytics, project management, and UX design

These programs had to be built at scale and required continual updates to ensure certifications continued to be at the forefront of innovation and information. Each program also had to be available in multiple languages to support and engage learners worldwide.

Edios did all of that (and more). Here’s how.

solution

Content Development

Based on the learner’s profile, we crafted an overall narrative. Courses needed to take learners on a journey that showed them the possibilities in building a career in IT, Project Management, Data Analysis, and UX Design while also building a step-by-step program to teach the foundational skills they’d need to be successful. 

We worked with the subject matter experts to script with a consistent voice that adhered to the overall narrative. We introduced storytelling, humor, and a conversational tone to help learners identify with instructors. We created motion graphics and animations to engage learners throughout their journey. 

We also collaborated with the Coursera Teaching & Learning team to ensure all content was of the highest pedagogical integrity. 

Lastly, we created more than 200 vignettes featuring Google employees, from the C-suite to the entry level, discussing the journey they took on their path to a career in the certificates’ skill sets.

Production Days: 90+

Courses: 32

Number of Videos: 2000

Project Management

We managed the entirety of the production process, from the initial content outline through script development and writing, to filming, editing, and delivery of the final videos. 

We coordinated and incorporated feedback from numerous stakeholders across multiple business divisions, offices, and even countries — no easy feat! 

We even supervised visual asset creation with Google’s internal design team, and then directed the localization of the courses into multiple languages.

Production

We worked with course presenters and on-air talent ahead of filming days to prepare them for their on-camera performances. We coached them in how to authentically connect with learners throughout their educational journeys. 

Production spanned 90 days across multiple locations, including the bay area, Chicago, Seattle and New York City. On production days, we directed and supervised the entire crew. In post-production, we managed a large team of editors. 

We reviewed each of the thousands of videos to ensure the content was consistent with the brand — and our integrity.

  • Google Production Tweet by Sundar Pichai
  • Google Pyton Production

results

Reaching hundreds of thousands of learners and changing lives through upskilling.

In its first year, the Google IT Support Professional Certificate program enrolled more than 50,000 learners ready to transform their careers. Today, the program has enrolled more than 400,000 learners, of whom 57% did not have a college degree and ranks as the number one certificate on Coursera, 

We’re proud to say that program completion rates are also 2.5 times higher than those of comparable content on Coursera. Our engaging, award-winning learner experiences included 35 course presenters and interviews with over 150 Google employees, featured across more than 2,000 distinct videos shot in dozens of locations.

Our videos feel cinematic, and include animation, motion graphics, demonstrations, and feature real-world scenarios learners are likely to experience on the job.

According to the Impact Report, 84% of learners also reported a positive impact on their career within six months of completing the program. We’re also very pleased to hear from Google that 60% of program participants identify as female, Black, Latino, or veterans. Reaching traditionally underserved populations was an important goal for Google and for us, so we’re excited about that progress.

We’re honored that our first Google learning series is now a highly-valued learning asset at more than 100 community colleges across the United States with 130 partners participating in the hiring consortium. 

We look forward to forthcoming impact reports from our subsequent Google learning series and will share those analytics as soon as they’re available. Based on the positive anecdotal response we’ve heard so far from our partners at Google, we expect to see similar—and perhaps even expanded—program successes.

At Edios, high-quality, impactful educational content is what we’re all about, and we’d love to talk to you about how we can help you meet your educational content goals.

  • Winner of the ‘Reimagining the Higher Education Ecosystem Challenge #EDU2030’ from the US Department of Education

    READ ARTICLE | INSIDE HIGHER ED

  • How Google’s New Career Certificates Could Disrupt the College Degree

    READ ARTICLE | Rolling Stone

  • Best Python course 2021: Top online coding classes

    READ ARTICLE | ZDNet

  • 660,000+

    learners enrolled in the IT certificate and 50,000+ graduates

  • “The role Edios Media played in helping Coursera and Google create extremely high quality educational videos on a demanding timeline was essential to the program’s success.”

    — Kevin Mills, Head of Corporate Partnerships & Business Development, Coursera

  • “The lifeline of a tech job: A Nashville woman goes from homelessness to Google with an IT certification”

    READ ARTICLE | The Tennessean

  • “Google launches online coding course to train workers for tech jobs.”

    READ ARTICLE | CNET

  • “Community colleges work with Google to offer tech training”

    READ ARTICLE | U.S. news & world report

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