google career


tackling the skills gap through storytelling

Production Management Post Production Course Upload Translation Localization


Building on the success of the original IT Career Certificate program, generate dynamic, multi-track learning experiences while fashioning a new learning brand

In 2018, Google asked us to create an online IT certification that engaged learners and motivated them to complete their courses. We wanted the journey to feel hopeful, exciting, and even entertaining — not painful. We engaged the power of storytelling, both visually and in course content, to immerse learners in an experience they would be excited to continue.

After the success of the first certification program, with hundreds of thousands of students educated (nearly two-thirds of whom identify as female, Black, LatinX, or veterans) and countless career trajectories elevated, Google asked us to build even more certification tracks, including automation with Python, data analytics, project management, UX design, digital marketing & e-commerce, business intelligence, and advanced data analytics.

These programs had to be built at scale and required continual updates to ensure certifications continued to be at the forefront of innovation and information. Many programs also had to be available in multiple languages to support and engage learners worldwide.

Edios did all of that (and more). Here’s how.


Content Development

Based on the learner’s profile, we crafted an overall narrative. Courses needed to take learners on a journey that showed them the possibilities in building a career in IT, Project Management, Data Analysis, UX Design, and e-commerce/digital marketing while also building a step-by-step program to teach the foundational skills they’d need to be successful. 

We worked with the subject matter experts to script with a consistent voice that adhered to the overall narrative. We introduced storytelling, humor, and a conversational tone to help learners identify with instructors. We created motion graphics and animations to engage learners throughout their journey. 

We also collaborated with the Coursera Teaching & Learning team to ensure all content was of the highest pedagogical integrity. 

Lastly, we created more than 250 vignettes featuring Google employees, from the C-suite to the entry level, discussing the journey they took on their path to a career in the certificates’ skill sets.

Certificates: 9

Shoot Days: 180

Courses: 57

Videos: 3000+

Vignettes: 250+



Project Management

We managed the entirety of the production process, from the initial content outline through script development and writing, to filming, editing, and delivery of the final videos. 

We coordinated and incorporated feedback from numerous stakeholders across multiple business divisions, offices, and even countries — no easy feat! 

We even supervised visual asset creation with Google’s internal design team, and then directed the localization of the courses into multiple languages.


We worked with course presenters and on-air talent ahead of filming days to prepare them for their on-camera performances. We coached them in how to authentically connect with learners throughout their educational journeys. 

Production spanned 180 days across multiple locations, including the bay area, Chicago, Seattle and New York City. On production days, we directed and supervised the entire crew. In post-production, we managed a large team of editors. 

We reviewed each of the thousands of videos to ensure the content was consistent with the brand — and our integrity.

  • Google Production Tweet by Sundar Pichai
  • Google Python Production
  • Google Python Production


Reaching millions of learners and changing lives through upskilling.

As of October 2022, 300,000 people have graduated from the Google Career Certificate programs – the majority of whom don’t have a college degree – report they’ve found a new job, secured a promotion, or merited a salary increase within six months of completing the program.   

We’re proud that, when looking at student enrollment, 9 out of the top 10 most popular new courses launched in 2021 were Google Career Certificate courses produced by Edios Media. (That’s according to Class Central, the world’s largest search engine and reviews site for online courses.)

Building on that success, the programs’ completion rates are also 250% higher than those of comparable content on Coursera.

We’re also thrilled to learn from Google that a significant portion of program participants identify as female, Black, Latino, and/or as veterans.  Reaching traditionally underserved populations is an important goal for Google – and for Edios – so we’re very excited about that progress. 

We’re honored that more than 300 universities across all 50 states have incorporated the Google Career Certificates into their curriculum.  And the 150 partners participating in the hiring consortium are giving job-seekers a powerful start to their career.

  • “The Google program has already placed 75,000 workers into well-paying tech jobs at over 150 corporations that are eager to hire them.”


  • The world’s most popular courses of 2021 are from the Google Career Certificates.


  • The most popular online professional certification programs on Coursera are Google Career Certificates.


  • Winner of the ‘Reimagining the Higher Education Ecosystem Challenge #EDU2030’ from the US Department of Education


  • How Google’s New Career Certificates Could Disrupt the College Degree

    READ ARTICLE | Rolling Stone

  • Best Python course 2021: Top online coding classes


  • “The role Edios Media played in helping Coursera and Google create extremely high quality educational videos on a demanding timeline was essential to the program’s success.”

    — Kevin Mills, Head of Corporate Partnerships & Business Development, Coursera

  • “The lifeline of a tech job: A Nashville woman goes from homelessness to Google with an IT certification”

    READ ARTICLE | The Tennessean

  • “Google launches online coding course to train workers for tech jobs.”


  • “Community colleges work with Google to offer tech training”

    READ ARTICLE | U.S. news & world report

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