content strategy

  • corporate training courses
  • corporate training courses

how it works

As online course content creators, our first step in the development process is to identify what we call “The Five Pillars of Content.”

These pillars help inform the type of video production you’ll need. For example, the amount of content development and instructional design needed to produce a corporate training course may be quite different from the launch of a certification program or a course that onboards clients.

Once we agree on the foundation of the content, we’ll develop an overall narrative that maps out how the learner’s outcomes will be achieved.

Our content strategy services include:

  • Identifying the overall narrative of the content
  • Curriculum mapping
  • Video instructional design
  • Reviewing outlines and scripts
  • Creating detailed learner profiles
  • Determining or evaluating video formats
  • Onboarding video script writing
  • Developing creative takes to set the tone, voice, look, and feel
  • Instructor training

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