content strategy

how it works

We start creating online courses by identifying “The Five Pillars of Content” to figure out the type of video production required.

The content and design requirements for corporate training courses differ from certification programs. We tailor our approach to your project’s unique needs.

Crafting the learning experience. We don’t just make videos, we create a journey for your learners.

Plotting the path to success. Our creative brief and syllabus maps out what your audience will learn and how they’ll grow.

The art of storytelling. We use the power of narrative to help your learners achieve their learning goals.


Our content strategy services include:

  • Identifying the overall narrative of the content
  • Curriculum mapping
  • Video instructional design
  • Reviewing outlines and scripts
  • Creating detailed learner profiles
  • Determining or evaluating video formats
  • Onboarding Video Script Writing
  • Copywriting
  • Scriptwriting
  • Developing creative takes to set the tone, voice, look, and feel
  • Instructor training

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