Rewrite more than 50 highly-academic scripts to make them accessible to a more general audience, without losing critical learning-block content, while crafting a strong, compelling, unified voice—all on a tight deadline
The New School was excited about a new course in diversity, equity, and inclusion (DEI), aimed at mid-level business managers and C-suite executives. The problem? Their existing 56 scripts were written in dense, highly-academic language that would make sense to sociology grad students, but might leave everyday business leaders scratching their heads.
With course content filming dates that The New School was unable to change, they turned to us for help. Right away, we recognized three challenges.
First, the scripts needed a top-to-bottom rewrite, but we couldn’t lose any building-block learning content along the way. Second, we needed a strong, compelling voice across the 50-plus scripts, and it needed to feel authentic and appropriate to the course instructor. And lastly, we had only six weeks to all the scripts written and through multiple rounds of approvals.