Create a development and production process that can scale easily.
Mike Dillard had built an audience for himself thanks to his incredible content, which included podcast interviews and some video. We needed to think strategically in order to build a robust but feasible curriculum strategy that would appeal to Mike’s existing audience. But how?
There were dozens of subject matters and instructors we wanted to develop a large slate of classes around, but we weren’t sure how to scale that. The instructors’ time was limited because of their demanding schedules, and we needed to collaborate with them to develop the high-quality educational content we envisioned. What was the best way to format each of these thought-leaders’ unique expertise in a way that would fit the platform’s needs? We also needed to determine how to turn the process into a repeatable system that any member of the team could manage and execute.
We needed the instructors to arrive to set, ready to film, and the production team needed to move with the precision of a clock to stick to the aggressive timeline. With so many challenges for the team, we also wanted to make the shoot days high on fun and low on stress for everyone, but still meet our goals for high-quantity content.