Our goal? To engage learners. To not only teach, but to encourage learners, and motivate them to complete their courses. We wanted the journey to feel hopeful, exciting, and even entertaining — not painful. How did we do that? We engaged the power of storytelling, both visually and in course content, to immerse learners in an experience they would be excited to continue.
Based on the learner’s profile, we crafted an overall narrative. Courses needed to take learners on a journey that showed them the possibilities in building a career in IT, while also building a step-by-step program to teach the foundational skills they’d need to be successful.
We crafted each script with a consistent voice that adhered to the overall narrative.
We introduced storytelling, humor, and a conversational tone to help learners identify with instructors.
We created motion graphics and animations to engage learners throughout their journey.
We also collaborated with the Coursera Teaching & Learning team to ensure all content was of the highest pedagogical integrity.
Lastly, we created more than 50 vignettes featuring Google employees, from the C-suite to the entry level, discussing the journey they took on their path to a career in technology.
We managed the entirety of the production process, from the initial content outline through script development and writing, to filming, editing, and delivery of the final videos.
We coordinated and incorporated feedback from numerous stakeholders across multiple business divisions, offices, and even countries — no easy feat!
We even supervised visual asset creation with Google’s internal design team, and then directed the localization of the courses into multiple languages.
We worked with course presenters and on-air talent ahead of filming days to prepare them for their on-camera performances. We coached them in how to authentically connect with learners throughout their educational journeys.
Production spanned 48 days across multiple locations, including Sunnyvale, Mountain View, and New York City. On production days, we directed and supervised the entire crew. In post-production, we managed a team of 10 editors.
We reviewed each of the hundreds of videos to ensure the content was consistent with the brand — and our integrity.
The first program was so successful in upskilling and creating opportunities for learners that Google wanted to develop a second, continuing program to help learners advance in their IT careers. Google invited us back to build and produce the Google IT Automation With Python Professional Certificate, launched worldwide in January 2020.
Our engaging, award-winning learner experiences include 11 course presenters and 14 Google employees, featured across more than 900 distinct videos shot in dozens of locations.
Our videos feel cinematic, and include animation, motion graphics, demonstrations, and feature real-world scenarios learners are likely to experience on the job.
In its first year, the Google IT Support Professional Certificate program enrolled more than 50,000 learners ready to transform their careers. As of April 2020 the program has enrolled over 140,000 learners and 57% did not have a college degree.
We’re proud to say that program completion rates are also 2.5 times higher than those of comparable content on Coursera.
According to the Impact Report, 84% of learners also reported a positive impact on their career within six months of completing the program.
We’re also very pleased to hear from Google that 60% of program participants identify as female, Black, Latino, or veterans. Reaching traditionally underserved populations was an important goal for Google and for us, so we’re excited about that progress.
We’re honored that our first Google learning series is now a highly-valued learning asset at more than 100 community colleges across the United States with over 50 partners participating in the hiring consortium.
At Edios, high-quality, impactful educational content is what we’re all about, and we’d love to talk to you about how we can help you meet your educational content goals.